If you really want to get your name out there, you need to think like a certain tattoo shop in Des Moines, IA. They are playing to win. They are thinking bigger than their local market. They are, in fact, looking to expand their name to be one of the best tattoo parlors in all of Iowa.
The lesson I want you to take from this example is pretty simple. If you don’t get it by the end of this post, I’ll reiterate it for you.
Tattoo Shops in Small Town Des Moines, IA
Most tattoo artists, and the owners of the shops that they work out of, aren’t thinking like a business owner. They’re simply thinking like an artist. That’s what they are and there’s nothing wrong with that, per se.
However, in order to continue to pursue a career in the field that you love, you need to do more than just make a great finished product. You need to do more than just tattoos. You need to market yourself.
I see so many small businesses in small towns rely on word of mouth only. Sure, they may have a profile up on the Yellow Pages, and they may even have a website. Just think of how many other tattoo shops are doing the same thing. In other words, they aren’t actively seeking out new customers/clients.
To survive in today’s world of search engines, it’s not only important to get those people who are looking for their first tattoo, it’s imperative.
What This Des Moines Tattoo Shop is Doing
First off, take a look at their tattoo shop website. Does it look different than most others that you’ve seen? Of course it does. It looks like a professional website with calls-to-action, a phone number, and pictures of recent projects. What do most tattoo websites look like? A photo gallery. That’s it. Nothing else.
So the first lesson here is: get yourself a great looking website that is not only visually appealing, but functional as well. In other words, it turns visitors into leads for your business.
Secondly, you’ll want to think big. Just like Donald Trump has stated numerous times, “since you’re going to be thinking anyway, you might as well be thinking BIG.” I’m not a proponent of Donald, but I do really like this statement. He’s built some pretty big businesses (not any tattoo shops though), and I think he’s probably qualified to give a little bit of business advice here and there. Aim to be the best in your industry. Don’t just do what other people are doing. Go above and beyond the status quo and you’ll have results that follow.