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Marketing & SEO Tips | Reviews and Research

How LASIK Atlanta is Using Email Marketing

Email marketing is one of the most tried-and-true forms of client acquisition, but is it right for your business? LASIK Atlanta has used its tremendous power to harness the massive size and scope that it allows. Although you may not get immediate customers from it, you will definitely benefit from the branding that it provides.

About LASIK Atlanta

Since its original inception early 2016, the founders of LASIK Atlanta wanted to get their name out quickly and effortlessly. Why? Because their service is “unlike any others,” according to the marketing director of the organization.

This organization hopes to provide people who are considering getting corrective eye surgery with the information that they need to make an informed decision. After all, there are plenty of clinics saying that they are the “Best in Atlanta,” but how do you really know? Who says they’re the best?

They’re newly launched website, http://lasikatlanta.org gives the visitor the opportunity to do all of the research about a particular LASIK surgeon or clinic all on one website. Yet, how are people supposed to know about their efforts to educate the public on LASIK?

Enter email marketing.

How Email Marketing Has Worked for LASIKatlanta.org

If you want to get the word out about a new service that your company is offering, it’s probably best to just shoot your existing customers an email letting them know. But, what happens when you don’t have an email list? You have to spend a tremendous amount of effort to build that list OR you could also borrow someone else’s list of prospects. For simplicity’s sake, we’re going to only cover the first option. You could do a quick Google search for the other method.

The way that LASIK Atlanta went about building their list was by placing Facebook ads for the first month they were in operation. They then had a simple opt-in form for people who wanted to be notified when the site became fully functional. Thus, an email list was generated.

If you don’t have too small of a niche, you could benefit a lot from emailing prospects in this manner. Although LASIK Atlanta didn’t have a product that they were selling and their marketing efforts were purely for branding purposes, you could probably imagine the applications in which you could build a huge list of potential customers interested in your products.

There are a lot of ways to market to your customers using email marketing. Be sure to have a few follow-up emails after your initial blast and you’ll be good to go.

Marketing Like a Tattoo Shop in Des Moines, IA

If you really want to get your name out there, you need to think like a certain tattoo shop in Des Moines, IA. They are playing to win. They are thinking bigger than their local market. They are, in fact, looking to expand their name to be one of the best tattoo parlors in all of Iowa.

The lesson I want you to take from this example is pretty simple. If you don’t get it by the end of this post, I’ll reiterate it for you.

Tattoo Shops in Small Town Des Moines, IA

Most tattoo artists, and the owners of the shops that they work out of, aren’t thinking like a business owner. They’re simply thinking like an artist. That’s what they are and there’s nothing wrong with that, per se.

However, in order to continue to pursue a career in the field that you love, you need to do more than just make a great finished product. You need to do more than just tattoos. You need to market yourself.

I see so many small businesses in small towns rely on word of mouth only. Sure, they may have a profile up on the Yellow Pages, and they may even have a website. Just think of how many other tattoo shops are doing the same thing. In other words, they aren’t actively seeking out new customers/clients.

To survive in today’s world of search engines, it’s not only important to get those people who are looking for their first tattoo, it’s imperative.

What This Des Moines Tattoo Shop is Doing

First off, take a look at their tattoo shop website. Does it look different than most others that you’ve seen? Of course it does. It looks like a professional website with calls-to-action, a phone number, and pictures of recent projects. What do most tattoo websites look like? A photo gallery. That’s it. Nothing else.

So the first lesson here is: get yourself a great looking website that is not only visually appealing, but functional as well. In other words, it turns visitors into leads for your business.

Secondly, you’ll want to think big. Just like Donald Trump has stated numerous times, “since you’re going to be thinking anyway, you might as well be thinking BIG.” I’m not a proponent of Donald, but I do really like this statement. He’s built some pretty big businesses (not any tattoo shops though), and I think he’s probably qualified to give a little bit of business advice here and there. Aim to be the best in your industry. Don’t just do what other people are doing. Go above and beyond the status quo and you’ll have results that follow.

How to Sell SEO Services to Local Businesses

Selling in general is tough, but selling SEO services to local businesses is even tougher. Here’s a brief overview of how to do it.

It seems like it should be an easy sale. Almost every business across the planet needs search engine optimization services, but the problem is that most people don’t understand the degree to which they can literally skyrocket their profits. There’s a couple of reasons for this and I’ll just skim over those so we can jump right into how to sell services to these people.

Reason #1: Business owners feel like all SEO companies are the same.

If you’ve been doing search engine optimization in some degree or another for any length of time. You know that this is completely false. Just think about how much you knew a couple of months into it versus now. Night and day, right? Well, local business owners don’t understand the varying degrees of expertise from one agency to another.

Reason #2: Business owners get spammed every week.

It’s true. If you’ve ever built a site, whether it be part of your private network or otherwise, you’ve undoubtedly gotten people emailing you to rank your website for you. They shoot off cheap prices and promise the world. Most of the time these emails are in broken English. Every business owner who has access to company email has gotten these as well.

How to SELL Your SEO to Local Businesses

With the two biggest reasons listed above on why selling SEO services is tough, all that’s left to do is figure out how to break down these common perceptions without going up against them head-on. In other words, we have to prove that we are different from these other companies without saying “We’re different than the other SEO companies.”

Believe it or not, it’s pretty easy to do this. However, it will make you very uncomfortable. But the good news is, most people aren’t going to do it. They are going to continue to look for an easy way out. I learned this by looking at what Force Boost, Inc is doing in Atlanta. They are marketing their SEO services a little bit differently than other companies. They literally have staff walking into businesses and talking about search engine optimization services. The conversations are non-confrontational and are just to open up lines of communication.

If you’re willing to do that, than you’re on the fast track. Just get out there and try to get your foot in the door. Don’t say that you’re going to get them to page one of Google in a month’s time. Don’t pretend to be a huge agency if you are a one-man show. People can see through the B.S. and you’ll find that you gain much more traction by keeping things truthful.

How much is one customer worth do you? $20,000 in most cases. So, what are you willing to do to get that money? Of course you want to help people get their businesses more profitable, but if they don’t know about you, then you can’t do that. You have to go out and tell people about it. If you cold call people on the phone, you’re going to have to make about 100 phone calls to get 10 people to answer. Out of that, you’re going to close one or two.

No matter your methods of calling on businesses, you have to do it. You can spend money on leads and get the name of the decision maker, the phone number, address, etc. You can then call these people up…OR…you can simply walk into businesses and make a formal introduction. Just think about it, who else is selling SEO services to local business owners like that? Don’t you think that would set you apart from the spammers? Of course it would. Now, go get to work.

Need more guidance? Watch this basic sales training video.

Easy SEO Tips for Atlanta Companies

When trying to understand all of the nuances of search engine optimization, one can easily get confused and stuck in paralysis by analysis. Throughout this post, I’ll explain exactly what you need to do to optimize your website, both on-page and off, to overtake your competition in the search engines. In this example, I’ll be using Atlanta’s metropolitan area as a point of reference.

Keep in mind that every city throughout the United States is different. Finding quality information is great, but doing your own testing and putting forth the work required is really what your going to need to do before you see any results at all.

The Basics of Atlanta SEO

If you were to search for any local service in Atlanta, you’re going to find out that all of the companies whose websites show up on page one of the search results have had those sites worked over by an Atlanta SEO company. A lot of them have utilized the services of a company called “Force Boost” as this company is deemed the best in the market. However, many players are in the game and a lot of them have some great insight.

Here’s some of the basics.

First of all, you need to make sure that during your keyword research, you find out all of the possible phrases that people are searching for online. Then put those in a spreadsheet and be sure to note the search volume of each of those terms.

According to one Atlanta SEO company, you should then try to separate them into specific categories. These are going to correspond to separate pages on your website. You aren’t going to try and rank one page for all of them. It just doesn’t work that way.

Once you have your website planned out, be  sure that your biggest keywords are in the title of the page, the url structure itself, and in the body of the text. The text should read naturally and you shouldn’t try to ‘game’ the system. All of the search engines know if someone is trying to push out keyword stuffed content. They don’t reward you for that. Keep your keyword density to below 3%.

Another thing that Atlanta business owners need to keep in mind in regards to proper SEO, is to figure out what your viewers are looking for and speak to him or her directly. Ultimately, utilizing search engine optimization techniques is all about getting more sales. It’s about getting your products or services in front of consumers. If you’re able to do that, then you’re only half the way there. Your website has to convert viewers into actual buyers.

Conversion can take a lot of split testing to really get right, but just keep the idea of this in mind when building out your website, doing social media marketing, keyword research, and anything SEO related. If you do, you’ll find a lot more success than other business owners who are trying to take shortcuts. There are no shortcuts in search engine optimization. There’s only proper planning and hard work ahead. You can do it!

 

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