How to Sell SEO Services to Local Businesses

Selling in general is tough, but selling SEO services to local businesses is even tougher. Here’s a brief overview of how to do it.

It seems like it should be an easy sale. Almost every business across the planet needs search engine optimization services, but the problem is that most people don’t understand the degree to which they can literally skyrocket their profits. There’s a couple of reasons for this and I’ll just skim over those so we can jump right into how to sell services to these people.

Reason #1: Business owners feel like all SEO companies are the same.

If you’ve been doing search engine optimization in some degree or another for any length of time. You know that this is completely false. Just think about how much you knew a couple of months into it versus now. Night and day, right? Well, local business owners don’t understand the varying degrees of expertise from one agency to another.

Reason #2: Business owners get spammed every week.

It’s true. If you’ve ever built a site, whether it be part of your private network or otherwise, you’ve undoubtedly gotten people emailing you to rank your website for you. They shoot off cheap prices and promise the world. Most of the time these emails are in broken English. Every business owner who has access to company email has gotten these as well.

How to SELL Your SEO to Local Businesses

With the two biggest reasons listed above on why selling SEO services is tough, all that’s left to do is figure out how to break down these common perceptions without going up against them head-on. In other words, we have to prove that we are different from these other companies without saying “We’re different than the other SEO companies.”

Believe it or not, it’s pretty easy to do this. However, it will make you very uncomfortable. But the good news is, most people aren’t going to do it. They are going to continue to look for an easy way out. I learned this by looking at what Force Boost, Inc is doing in Atlanta. They are marketing their SEO services a little bit differently than other companies. They literally have staff walking into businesses and talking about search engine optimization services. The conversations are non-confrontational and are just to open up lines of communication.

If you’re willing to do that, than you’re on the fast track. Just get out there and try to get your foot in the door. Don’t say that you’re going to get them to page one of Google in a month’s time. Don’t pretend to be a huge agency if you are a one-man show. People can see through the B.S. and you’ll find that you gain much more traction by keeping things truthful.

How much is one customer worth do you? $20,000 in most cases. So, what are you willing to do to get that money? Of course you want to help people get their businesses more profitable, but if they don’t know about you, then you can’t do that. You have to go out and tell people about it. If you cold call people on the phone, you’re going to have to make about 100 phone calls to get 10 people to answer. Out of that, you’re going to close one or two.

No matter your methods of calling on businesses, you have to do it. You can spend money on leads and get the name of the decision maker, the phone number, address, etc. You can then call these people up…OR…you can simply walk into businesses and make a formal introduction. Just think about it, who else is selling SEO services to local business owners like that? Don’t you think that would set you apart from the spammers? Of course it would. Now, go get to work.

Need more guidance? Watch this basic sales training video.

How Natural Treatments for Varicose Veins Are Marketed

It’s sort of crazy how many so-called natural treatments there are these days for varicose veins. I mean, there’s horse chestnut, apple cider vinegar, creams, stockings, pastes, exercises, diets, and the list goes on and on. It isn’t my job to figure out which one of these home remedies for spider veins works or doesn’t work. It’s my job to inform you how they are marketed to the general public, of which 60% will develop varicose veins at some point in their lives.

See, here’s the thing with home remedies…you only need to find a few people to use as testimonials in order to get the psychological effect of “keeping up with the Jones'” going. In the field of marketing, we call this the Jones Effect. People believe so much of what they read online from other people who they can relate too, that they often make their purchasing decisions based off of them. Isn’t that crazy? People take online reviews as they would take their close friend’s recommendation.

As far as some of the home remedies go, there are actual sites and forums for apple cider vinegar and varicose veins treatments on the internet as we speak. There are hundreds of these sites. A majority of the people who chime in under the comments section say that this natural homeopathic remedy works wonders and that nature heals all – including varicose veins. I wonder if people think about the science part of it all.

Actually, no I don’t. I know for a fact that only a small few will look at the issue intelligently enough to know that apple cider vinegar will not cure spider veins. Nothing will. There is no cure. There are only treatments. But what about all of the varicose veins treatment cream products out on the market? Do they have any legitimate benefit to the consumers?

Who knows for sure, but if you show some compelling before and after pictures on a website, you’ll definitely sell some varicose veins cream. Again, people want to believe. They desperately want to believe that there is some sort of a magic pill. Even if it goes against every fiber of logic, they want to think that someone will help with their problem.

This, my friends, is how natural remedies of all sorts are being peddled online, especially for varicose veins and other minor irritations. Just be aware of the psychology of marketing before you buy anything in the varicose veins treatment – cream variety or otherwise.

Easy SEO Tips for Atlanta Companies

When trying to understand all of the nuances of search engine optimization, one can easily get confused and stuck in paralysis by analysis. Throughout this post, I’ll explain exactly what you need to do to optimize your website, both on-page and off, to overtake your competition in the search engines. In this example, I’ll be using Atlanta’s metropolitan area as a point of reference.

Keep in mind that every city throughout the United States is different. Finding quality information is great, but doing your own testing and putting forth the work required is really what your going to need to do before you see any results at all.

The Basics of Atlanta SEO

If you were to search for any local service in Atlanta, you’re going to find out that all of the companies whose websites show up on page one of the search results have had those sites worked over by an Atlanta SEO company. A lot of them have utilized the services of a company called “Force Boost” as this company is deemed the best in the market. However, many players are in the game and a lot of them have some great insight.

Here’s some of the basics.

First of all, you need to make sure that during your keyword research, you find out all of the possible phrases that people are searching for online. Then put those in a spreadsheet and be sure to note the search volume of each of those terms.

According to one Atlanta SEO company, you should then try to separate them into specific categories. These are going to correspond to separate pages on your website. You aren’t going to try and rank one page for all of them. It just doesn’t work that way.

Once you have your website planned out, be  sure that your biggest keywords are in the title of the page, the url structure itself, and in the body of the text. The text should read naturally and you shouldn’t try to ‘game’ the system. All of the search engines know if someone is trying to push out keyword stuffed content. They don’t reward you for that. Keep your keyword density to below 3%.

Another thing that Atlanta business owners need to keep in mind in regards to proper SEO, is to figure out what your viewers are looking for and speak to him or her directly. Ultimately, utilizing search engine optimization techniques is all about getting more sales. It’s about getting your products or services in front of consumers. If you’re able to do that, then you’re only half the way there. Your website has to convert viewers into actual buyers.

Conversion can take a lot of split testing to really get right, but just keep the idea of this in mind when building out your website, doing social media marketing, keyword research, and anything SEO related. If you do, you’ll find a lot more success than other business owners who are trying to take shortcuts. There are no shortcuts in search engine optimization. There’s only proper planning and hard work ahead. You can do it!


Echo Business Solutions Charleston, SC Marketing Review

Echo Business Solutions Inc out of Charleston, South Carolina is making waves in the sales and marketing industry. It turns out that there are several things that have contributed to the company’s growth, but what’s even more important, is all of the great information that you can emulate in your own business. Just think about it. If you want to get more customers into your business, what better business to copy than one that does it for a living and produces millions in revenue every single year? I can’t think of one.

There are several lessons that I’ll go over with you here. Namely because they come from one of the best marketing companies in Charleston that I have ever had the pleasure to work with, but also because they are getting results for their clients year after year. Here’s why Echo Business Solutions is getting the results they are.

Mimic Echo Business Solutions Inc

First of all, the company hires only the best of the best people in the market. Granted, they only hire people for their entry level account manager position, but there are certain characteristics that make a person stand out in the interview process. This is especially important for the hiring managers because they interview hundreds of people in a month.

Another thing that the company is really great at is training. They train everything in a way that anyone can understand it. In fact, it doesn’t even matter if a person understands the “why’s” behind what they are doing to get it right. They could simply just do exactly like the trainers are instructing them to do and get great results. A thorough understanding of everything going into these concepts is not necessarily important, but will give a person a slightly greater advantage over someone who doesn’t have experience.

One of the BEST things about Echo Business Solutions Inc is the team environment. The company hires a bunch of young professionals looking to get their start in the sales and marketing industry. Therefore, everyone is in their 20’s and 30’s. Most people who are in that age range tend to have similar interests. This makes for a great environment. Another thing that adds to this environment is the positive attitude of all of the account managers. A great salary doesn’t always provide people with great attitudes. It takes a great attitude first to be able to earn higher pay. Since these people get paid pretty well though, it helps add to the morale. So, I guess it is sort of cyclical.

Overall, if you are trying to get good at developing people in your company to do sales and marketing, I highly suggest that you mimic what Echo Business Solutions in Charleston, SC is doing. They have been in the game for years and they keep getting the best results, year after year, over every other marketing company in the business. Some people think that marketing companies are pyramid schemes or scams or something to that effect. I think those people just don’t like to work very hard. Again, that’s my personal opinion, but I’m sure if you asked any successful person about those people’s opinions, they wouldn’t pay any mind. Successful people don’t get bothered by petty people who will never amount to much. :)

Elle Communications Oklahoma City Marketing

Trying to find the best way to market your product or service? Elle Communications OKC has been doing this very thing for companies both big and small for the last five years and they have established themselves as one of the most coveted marketing firms in all of Oklahoma.

There are several things that we can learn from marketing firms like this. They say that if you can’t figure something out, or you don’t know how to do something, then just find someone that is already doing those things and copy what they are doing.

This gets a lot of people out of their comfort zone and can cause a lot of stress. I mean, learning things can be difficult for anyone. It doesn’t matter what it is. Just the idea of diving into something new and exploring how well you do with a given topic like ‘marketing’ can be overwhelming. Luckily for us, Elle Communications Oklahoma City has a bunch of information that we can use to our benefit.

Elle Communications Oklahoma City OK


Elle Communications Oklahoma City OK

First of all, when you are trying to market your product, you want to get people to buy your product. So many people I see attempting to learn marketing are just creating marketing campaigns with ‘branding’ in mind. They figure, ‘if a person wants to buy something, they’ll think of me next time.’

This is a loser attitude. Your marketing campaign should BEGIN with the end in mind. Otherwise, you are just wasting your money and time. When someone lands on your website, they should be wanting to BUY your product or service and not just see what you have to offer. This is called “converting.” You need to convert a visitor to a buyer. They should feel so compelled to buy your service that they don’t wait. This is what this company is great at. Read what’s on this Elle Communications OKC page and see for yourself when you are done reading this article. But first, let me explain.

Firstly, they have to have an non-refutable offer for their customers. If someone is able to get their first purchase at a discount, it compels them more to try out something new.

Secondly, they have a limited time offer. Sure, someone can go find something cheap online from some homemade website, but they aren’t going to find legitimate services or products on those sites. Elle Communications OKC represents Fortune 500 companies and gives their customers an non-refutable offer, but with a limited time. It’s usually a ‘through me today’ sort of thing. This works like a charm and I highly recommend you adapt it to your own marketing campaigns.

Thirdly, they don’t approach a customer like a sales person. All of the staff at Elle Communications in Oklahoma City focuses on building rapport and trust before mentioning their motive to sell a product or service. People don’t buy from people they don’t like. Furthermore, they don’t buy from people they don’t trust. In order to really market your product, you have to establish trust and some sort of relationship before someone will buy from you.’

Elle Communications OKC

This company has been doing this for a very long time and I think that they may be one of the only companies that still goes out there and meets with customers face to face. This isn’t a novel concept by any means, its just that most marketers aren’t willing to do it.

If you take anything from this post, I suggest you take the latter advice. Go out there and meet with your customers. They’ll buy more from you and more frequently as well. If you mimic some of the things that Elle Communications OKC is doing, you’ll do great.


312 Marketing Raleigh NC Reviews

One of the most important skills of any small business owner is the ability to listen. At 312 Marketing in Raleigh, NC, they teach all of their managers the importance of this concept.This pertains to your relationship with your customers, employees, partners or anyone else you come into contact with in the course of running your business. Your potential and actual customers will give you important clues on how to make your business profitable, if you listen to them. 312 Marketing ReviewsIf you have employees, they may have valuable insights based on their areas of expertise. Your competitors are trying to learn everything they can to improve their business, so you better do it, too. 312 Marketing is always looking for ways to improve their business. You won’t always want to do what others prefer, but you should also listen carefully to what they’re saying. What other people want, think and believe is the reason why you have a successful business. You need to have possess many skills if you want to succeed in business. Even if you don’t have any of those skills at this point, you can work on them with 312 Marketing resources for free and there are many ways you can do so. It’s often a matter of getting the right information. However, when it comes to determination, you’ll need to work that out for yourself — you need to decide how much your business is worth to you.

312 Marketing Raleigh NC

312 Marketing Address: 5932 Six Forks Rd, Raleigh, NC 27609 Phone:(919) 615-3150 Website: Before you decide to start a business, there are certain skills that you will need. You will be held back if you don’t have these skills. If you don’t work at 312 Marketing in Raleigh NC, you aren’t out of luck. Your fortunes can completely turn around, if you develop skills in an area that you learn is a weakness. You will learn in this article, several of the skills that you must have, to make any business successful.

312 Marketing Reviews

Your business will be hampered if you can’t speak in public. Yet it’s a skill that can be extremely useful and can help you persuade people of almost anything. 312 Marketing has reviews online that attest to the public speaking training. Maybe you don’t need to be able to talk to a group, but you need to be able to talk to people on the phone or in person and be comfortable. To see this in detail, read these 312 Marketing reviews and see what type of applications this company can offer. You don’t have to work for them to learn something from their testimonials. If your business is totally on the Internet, then this skill doesn’t have to be developed. However, even then you are better off being able to talk to people in person. Every person you meet could become a partner or a good customer. If you decide to work on your oral communication skills, you will find that it is a good choice. Hopefully all of these 312 Marketing Raleigh NC tips and reviews have been helpful.

Veritas Inc Atlanta Marketing Tips

Copying the big businesses and setting up your own marketing plan on which you can take action is one of the best things you can do for your small business. Veritas Inc in Atlanta is really great at this sort of thing. “Action” is perhaps the biggest distinction that is possible to make right there. Your motivation level is what is most helped by these plans.

There are more goals for your marketing plan obviously but this side effect is certainly nice when it comes to setting up your objectives and your goals as well. Marketing plans are obviously more involved; for instance, they also include expenses and profits for your plan too. Figuring out how much money you can make is important because that is what will help you plan out your budget.

Veritas Inc Atlanta

It’s a fair bet that the majority of small businesses out there aren’t putting enough thought into their target audiences. If you are doing business on the net, then this is a critical part of preparation. Of course you want this data in your marketing plan because it’s so important. Even when you’ve got a bit of an idea, there is far more to this than just demographics.

You can use this information to create a workable psychographic profile of the customer you want to have the most. You’ll have different groups within this, no matter how big or small your market might be. These several marketing tips came up directly from Veritas Inc through the agency’s social networking sites.

All marketing plans are required to have information about the services and the products being offered. This means you should record all the relevant information from which your advertising and marketing is based. If you want your advertising and marketing to really be effective, you’re going to have to do it anyway. This plan is going to be part of your business’s core and center so it just makes sense that this is where you would keep your most sensitive information. This makes it even easier to reference your specs and info when you’re doing your promotions and advertising too.


One major part of any plan is the budget that your business activities and projected expenses will require. This is where any personal experience you might have with budgeting will come in handy. You could try to search for Veritas Inc in Atlanta for more info on this. You’ll be able to create a much better plan if you save the savings until you are nearing the end of your planning process. It’s best to look at the whole picture of what you want to accomplish and then make a proper estimate.

Be as specific as you can be and then come up with a projected budget for projects and campaigns, etc. After you see the numbers try not to be alarmed if you aren’t sure how to go about accomplishing what you need to accomplish. This concerns the future and it’s important to be realistic as you put together your projects. Many thanks for studying promotion tips from Veritas Inc. I’m guessing you’ll appreciate it! The amount of information you put into your marketing plan is completely up to you. The level of professionalism you display is also your choice. But just remember that being serious about your business is a must. You shouldn’t try to treat it the same way you would your weekend hobbies or other types of distractions. You are either going to make money and change your life or you won’t. You can help increase your professionalism and seriousness by creating a marketing plan for your whole business.

To see a lot more, head to all of the sales organization’s social media marketing profiles and websites like Veritas Incorporated on Tumblr or read some of these Veritas Inc reviews. That’s why the more specific your information is, the better for you in the long run because that is how you’ll drum up more advertising and marketing opportunities.

When it comes to helping your small business, one of the best things you can do is to do what the big guys do and create a marketing plan on which you can actually take action. You might try to seek out Veritas Incorporated for additional information on this. “Action” is perhaps the biggest distinction that is possible to make right there. The reason for that is they will serve to motivate you to taking action. There are more goals for your marketing plan obviously but this side effect is certainly nice when it comes to setting up your objectives and your goals as well. Marketing plans are obviously more involved; for instance, they also include expenses and profits for your plan too. It’s important that you figure out estimated profits so you know what your budget is.

Once you have a clearer notion of what you should be doing for your goals you will have a much better idea of how what you do should be priced. Since you’ve done your research on your earnings and your overhead costs, you’ll have data that will help you put together some competitive pricing. The best piece of advice you can get is to not pick your own rates based upon what your competition might be charging. This is because their rates are based upon their individual projections for their own business doings. Do not be afraid to charge more than what they do if you are offering your buyer something amazing. Also, you can position your higher prices in such as way that justifies charging more.

If you skip doing your plan or if you rush it so that it is of lower quality you are just sabotaging yourself. When you want to be professional and create a reliable business plan, you need to have a marketing plan. Once you complete it, then this will be something you will rely on every day. It will tell you what to do for your business every day as well as what kind of objectives you should be working to meet.

Good plans will have time tables to help you accomplish each of your goals which will matter quite a lot when it comes to feedback which is really important. If you are working alone, or a solo businessperson, then it’s more important than ever to have a plan.

The more information that you put into your marketing plan, the more powerful that plan is going to be for you. Veritas Inc in Atlanta, GA is absolutely great at this sort of thing. After you have done all of this hard work, you will be far more focused into the amount of business that you can do. If you don’t know what should be in your marketing plan, put anything that comes to mind.

Just about the most important part of your report is market research and then, from there, you need to also put in whatever research and information you have about your major competitors. There is no better method of helping your business make sure that it outshines the people with whom you are competing for profits. Write out all of the questions that you can think of and then figure out how to use your plan to answer them. Many thanks for reading about marketing ideas from Veritas Inc. I’m guessing you’ll enjoy it!

You shouldn’t allow yourself to feel intimidated by the process of figuring out your own marketing plan. Simply build an outline of the things you need to include and then start working on them one at a time. But, before you can enjoy the most benefits possible, you’ll want to do the best job possible with them.

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