Email marketing is one of the most tried-and-true forms of client acquisition, but is it right for your business? LASIK Atlanta has used its tremendous power to harness the massive size and scope that it allows. Although you may not get immediate customers from it, you will definitely benefit from the branding that it provides.
About LASIK Atlanta
Since its original inception early 2016, the founders of LASIK Atlanta wanted to get their name out quickly and effortlessly. Why? Because their service is “unlike any others,” according to the marketing director of the organization.
This organization hopes to provide people who are considering getting corrective eye surgery with the information that they need to make an informed decision. After all, there are plenty of clinics saying that they are the “Best in Atlanta,” but how do you really know? Who says they’re the best?
They’re newly launched website, http://lasikatlanta.org gives the visitor the opportunity to do all of the research about a particular LASIK surgeon or clinic all on one website. Yet, how are people supposed to know about their efforts to educate the public on LASIK?
Enter email marketing.
How Email Marketing Has Worked for LASIKatlanta.org
If you want to get the word out about a new service that your company is offering, it’s probably best to just shoot your existing customers an email letting them know. But, what happens when you don’t have an email list? You have to spend a tremendous amount of effort to build that list OR you could also borrow someone else’s list of prospects. For simplicity’s sake, we’re going to only cover the first option. You could do a quick Google search for the other method.
The way that LASIK Atlanta went about building their list was by placing Facebook ads for the first month they were in operation. They then had a simple opt-in form for people who wanted to be notified when the site became fully functional. Thus, an email list was generated.
If you don’t have too small of a niche, you could benefit a lot from emailing prospects in this manner. Although LASIK Atlanta didn’t have a product that they were selling and their marketing efforts were purely for branding purposes, you could probably imagine the applications in which you could build a huge list of potential customers interested in your products.
There are a lot of ways to market to your customers using email marketing. Be sure to have a few follow-up emails after your initial blast and you’ll be good to go.